On Moderation In Using and Seeking LinkedIn Endorsements

In co-authoring the book and podcast series LinkedIn for Recruiting with executive headhunter and recruiters’ coach Bill Vick, I was struck by the number of recruiters who are also bloggers. When I decided to do some research on this, Bill pointed me to the expanding blogroll at John Sumser’s interbiznet blog.

One of the first blogs on that list to catch my eye was Glenn Gutmacher’s Advanced Online Recruiting Techniques and in a piece of serendipity the most recent post was about endorsements on LinkedIn. Serendipitous because Glenn was one of the interviewees for LinkedIn for Recruiting and also because I’ve lately been thinking I should get up to speed on providing endorsements for some colleagues on LinkedIn.

‘Endorsements’ are one of the special features of the LinkedIn. According to LinkedIn, users with endorsements on their profile are three times more likely than other users to be found in searches.

I’m grateful that I’ve had some very agreeable endorsements and I do have some room to improve in providing endorsements for others (just how long can a ‘to-do’ list be?).

But soberingly, it looks from Glenn’s post that LinkedIn endorsements are not always sought or given responsibly. And in the recruitment field, this could create very problematic or even annoying situations. Glenn is commenting on Dave Mendoza’s post, The Significance of Being…Endorsed. Glenn’s post is fairly tough on LinkedIn, but I believe there are some things we as members (or ‘users’ as LinkedIn calls us) can do to help safeguard and build the value of endorsements. In this regard, Dave’s post lists some rules he developed, in discussion with Shally Steckerl, about LinkedIn endorsements and observes:

Endorsements are powerful tools which, when used wisely and sparingly, benefit your recipient and have a positive effect on your personal brand.

I would endorse that .

The comments on Dave’s post, led off by Shally Steckerl (who was also interviewed for our book), are well worth reading, a nuanced and informative conversation, with implications that go wider than the recruitment industry and touch on the whole area of social networking for professionals.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.

Comments

  1. David

    Like a lot of things in the social domain, what you get out depends significantly on what you put in. I’ve gained a lot from LinkedIn since I joined LinkedIn groups on Yahoo! – especially My Linkedin Power Forum and Linkedinnovators. Also I gain a huge amount from the group which Linkedin Legend Vincent Wright and I founded – Linkedin Bloggers. Each group is easily discovered from a search on http://groups.yahoo.com

    Des

  2. Thanks for the comment. In working on the book with Bill, I got the impression that the recruiters Bill interviewed have a good understanding of what Linkedin doesn’t do as well as what it does, which is important in avoiding unproductive frustration. It’s not Networking Nirvana, it’s a linking tool.

  3. Anonymous says:

    Des – Has the effort been worth the results with LinkedIN? Over the years I’ve set up profiles a few times, but never stuck to it that long.
    Dave

  4. Anonymous says:

    Hi Des, glad you discovered my blog and that it led to the current LinkedIn-related thread on Dave Mendoza’s blog. I am only tough on LinkedIn because I want it to remain vibrant and useful. I see forces converging that can and will take it down if they’re not vigilant. I agree there are things we as users/members can do, and part of it is blogging to bring these issues into greater public awareness. So I thank you for helping do that. –Glenn Gutmacher