Why It’s Good to Post When a Story is Fresh

I certainly like to be up to date, if not up to the minute, with posting here on Thinking Home Business, but up till now I’ve not been too fussed if I think the story has been around for a while.

From a business point of view I might have to reconsider that attitude and get up to speed, if there’s weight in the ‘Mixed Signals’ story I’ve just picked up on the NPR blog about some research findings by physicists at the University of Notre Dame and in Hungary. They’ve worked out that the ‘prime life’ of a news story is no longer than 36 hours, after which few people will read the story.

There’s a sketch included in the post which may help explain this – or not 🙂

Problem for me is that although NPR’s Christopher Joyce posted his comments on July 10, he links to a post from July 7, which I think takes me out of the running for freshness on this one.

Oh well.

technorati tags:NPR, Blogging, news

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    You are right on the money with this one Des. I had something similar happen with my blog and I happened to post about it right away in regards to Friendster patenting social networking. The post got picked up in AdLandPro and they singly sent me more visitors than I normally get in an entire day otherwise.