Comments on: Business Blogs – Show Me the Money! http://www.thinkinghomebusiness.com/2006/05/25/business-blogs-show-me-the-money/ Work from home | social media for home based business | Des Walsh | mentor coach Thu, 08 Jul 2010 12:33:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Thinking About Blog Monetization : Thinking Home Business http://www.thinkinghomebusiness.com/2006/05/25/business-blogs-show-me-the-money/comment-page-1/#comment-3143 Thinking About Blog Monetization : Thinking Home Business Thu, 08 May 2008 12:36:59 +0000 http://www.thinkinghomebusiness.com/2006/05/25/business-blogs-show-me-the-money/#comment-3143 [...] ago. I was interested to see that my views on the topic had not changed fundamentally. In the post, Business Blogs - Show Me the Money, I wrote: Essentially, my view on the monetizing issue is that a blog can serve a perfectly useful [...] [...] ago. I was interested to see that my views on the topic had not changed fundamentally. In the post, Business Blogs – Show Me the Money, I wrote: Essentially, my view on the monetizing issue is that a blog can serve a perfectly useful [...]

]]> By: Anonymous http://www.thinkinghomebusiness.com/2006/05/25/business-blogs-show-me-the-money/comment-page-1/#comment-206 Anonymous Thu, 25 May 2006 00:13:50 +0000 http://www.thinkinghomebusiness.com/2006/05/25/business-blogs-show-me-the-money/#comment-206 Des, I really appreciate you taking the time to read through my post on call to action/monetizing blog traffic. From your post, as well as comments made by others from our group, I have come to the conclusion that I should have avoided using the word “monetize” and just stuck with the term call to action. Call to action is what a good marketer does while “monetize” is something more associated with the hard sell of a used car salesman. Please allow me to start over. I assume that the primary purpose of most business blogs is to get someone to subscribe, to register, to inquire or to buy something. In the case of your blog, it is to promote your consulting/coaching services. So the question is whether or not you are you generating leads from your blog? If, so how? Is it that your content is so good that after reading a few of your posts people are generally compelled to contact you asking whether or not you can coach them? Or could it be the call to action to download a free 22 page extract of the 7 Step Business Blog e-book (after which you have their name and email that you use to follow up with a sales call) that generates the leads? What I was trying to find out yesterday was what is it that you do on your blog to generate leads. No more, no less. You said, “I happen to believe that a better purpose of being in business is to provide a product or service that someone else isn't providing or isn't providing as well as you can. And the profit comes from that. Profit may be the motivator to do business, but it doesn't have to be the purpose. And doesn't it often show when someone's purpose is profit, not service? Do you like going back to do more business with those people?” And I agree 100%. However, at the end of the day most businesses do encourage people to initiate the first step in the buying process. This encouragement is a call to action. Cheers, Patrick Dodd Des,

I really appreciate you taking the time to read through my post on call to action/monetizing blog traffic. From your post, as well as comments made by others from our group, I have come to the conclusion that I should have avoided using the word “monetize” and just stuck with the term call to action. Call to action is what a good marketer does while “monetize” is something more associated with the hard sell of a used car salesman.

Please allow me to start over. I assume that the primary purpose of most business blogs is to get someone to subscribe, to register, to inquire or to buy something. In the case of your blog, it is to promote your consulting/coaching services.

So the question is whether or not you are you generating leads from your blog? If, so how? Is it that your content is so good that after reading a few of your posts people are generally compelled to contact you asking whether or not you can coach them? Or could it be the call to action to download a free 22 page extract of the 7 Step Business Blog e-book (after which you have their name and email that you use to follow up with a sales call) that generates the leads?

What I was trying to find out yesterday was what is it that you do on your blog to generate leads. No more, no less.

You said, “I happen to believe that a better purpose of being in business is to provide a product or service that someone else isn’t providing or isn’t providing as well as you can. And the profit comes from that. Profit may be the motivator to do business, but it doesn’t have to be the purpose. And doesn’t it often show when someone’s purpose is profit, not service? Do you like going back to do more business with those people?”

And I agree 100%. However, at the end of the day most businesses do encourage people to initiate the first step in the buying process. This encouragement is a call to action.

Cheers,

Patrick Dodd

]]> By: Anonymous http://www.thinkinghomebusiness.com/2006/05/25/business-blogs-show-me-the-money/comment-page-1/#comment-205 Anonymous Wed, 24 May 2006 19:40:02 +0000 http://www.thinkinghomebusiness.com/2006/05/25/business-blogs-show-me-the-money/#comment-205 Des - Your post is a thoughtful post which does a better job than mine (see link) in explaining the "why" related to how to incorporate a "call to action." It's alway's a good idea to ask the question "why." - Dennis Des -

Your post is a thoughtful post which does a better job than mine (see link) in explaining the “why” related to how to incorporate a “call to action.” It’s alway’s a good idea to ask the question “why.”

- Dennis

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