Reflections on Irony and a Romanian Blog

When the weekly LinkedIn Bloggers Blog Boost comes around and we are notified of the blog which has been selected for the boost, I sometimes find it a challenge to get a fix on what I am going to post about that particular blog. With nearly 500 members now in LinkedIn Bloggers and a good percentage of us active in the blog boost project, there is a diversity of blogs which for me defies any attempt at categorization: some are in the business space, some more personal, some are arty, some very techie. And if I’m posting here about it, as I usually do, I like to think there is some degree of congruence of the topic with one or other of the subjects this Thinking Home Business blog covers, broad as that field admittedly is.

Till now I have found something that interests me in each of the blogs, and that I have been able to post about here without incongruity – in my mind anyway.

Today the nominated blog is Mirona Iliescu’s Cheezy Cheeky – self @ large, and on first visiting it I thought for a moment I was finally stumped. What Mirona was writing about and how she wrote it seemed at first to be enough off the radar of this blog that I might have to post on one of my other blogs.

Like so many bloggers, Mirona writes very much from a felt experience (whether fictional or real I don’t know, but it reads real), as in a fortunate series of events:

Months ago in the office, one morning, Sandra G. welcomed me by saying: you look lovely, lady, for someone who was fighting insomnia only hours ago. My junior and her friend, Maria, turned to her: how do you know about that?! Sandra seriously explained: I read her blog. You’d better read her blog yourself, as a junior, to at least get some insight into her morning moods before she hits the office. I added: Sandra is right; why isn’t steaming coffee on my desk yet? Maria laughed in disbelief and everybody else laughed with her soon after.

Reading this passage – and a few others – a couple of times I realized that what was eluding me was that Mirona writes with an implicit irony, a felt perception of the absurdities of so many things we so often take for granted, in business, in life. For example, just try to get through to someone in authority in a big supermarket chain to give them a practical suggestion about customer service and experience the absurdity of a complaints-focused person refusing to acknowledge that you are doing anything other than making a complaint: as I wrote about last year in this post.

Maybe I’ve been reading too many business blogs. Irony is not a quality that I associate immediately with blogging, especially business-focused blogging, but it is a quality I love in literature, in art, in the theatre – and in storytelling of various kinds.

I wondered, is this a feature of Romanian writing? After all, the great playwright Eugene Ionescu was Romanian and a master of irony.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    I feel very honoured to read this post, Des, many thanks. First, for having provided something interesting enough through my blog to have you taking it further, in two larger contexts that got me thinking once more. Secondly, yet no less important, for having been mentioned in the same post with Ionesco.

    Romanians have an opinion about everything–am I not a good example?–, as well as an acute sense of fate. These two traits make us not take ourselves too seriously, which has both pros and cons I will not dwell into right now. We will take ourselves seriously, though, when a qualified thinker like you implies we may have something to teach the world about, or features us in the same post with Ionesco–truly, Ionescu.

    I believe that yourself and, perhaps, some of your readers may extract even more knowledge on our ways and, specifically, our irony from probably the best known contemporary author of Romanian origin, worldwide, writer Andrei Codrescu.