In Praise of Making Search Simple

Clicked today on the Filtered site of Aussie blogger, Mark Jones, IT Editor of the Australian Financial Review – ‘the Fin’ as journo friends call it. Mark has just posted on a special report on the Internet which the Fin had brought out a couple of days ago. Writing about being interviewed on radio about the report, he comments on a call from a listener who was having trouble navigating the net:

Search engine companies are really only just getting moving with the search business. We’ve been fooled into thinking that just because Google has a nice clean homepage that the web is simple. In fact, it is hard to find content.

It’s good to see tech-savvy people acknowledging that ‘ease of use’ is a relative term.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.