Just How Much Time Does a Blog Take Up?

I’m asked regularly how much time I spend blogging. That’s a bit like asking ‘how long is a piece of string?’. I actually haven’t timed myself, but I doubt that in a given week I would spend less than 24 hours – that includes reading other blogs, checking my newsfeeds, doing research and writing draft posts, some of which I put aside for another day, not just the actual posting of blogs.

It’s clear to me that some of the people who me ‘how much time do you spend blogging?’ are really asking ‘if I got into blogging, how much time would I have to spend to make it worthwhile?’

In the course of writing an e-course on blogging (due soon!), this is one of the questions I’ve been grappling with. Of course the answer will vary depending on such factors as the knowledge and writing skills of different bloggers, so I doubt there’ll ever be a simple answer.

I’ve been working on a rule of thumb that people could have a viable business blog, once it’s ‘up and running’, with a commitment of thirty minutes a day, five days a week. That includes time to check out other blogs, make sure you are listed on various directories and all the other bits and pieces that go with being a ‘seriously committed’ blogger. So say a minimum of two and a half hours a week.

That might not be enough, I thought today, after noticing a remark by the ‘Microsoft Geek Blogger’, Robert Scoble on his Scobleizer blog that he blogs between 6pm and 2am, after working all day on other business.  Even on five days a week that’s forty hours on blogging. Hmmm. Incidentally, his writing seems so effortless – ‘the art that conceals art’? Unfortunately I can’t now find the reference but it’s in there somewhere.

My belief is that this question of ‘how much time?’ is a very important one to get answered for business people who are contemplating incorporating blogging in their business strategy. I would really value any comments, contributions, suggested links or other input on this subject that people would like to provide here. Or email me at deswalsh.gmail.com

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.

Comments

  1. Anonymous says:

    Put me in the boat of a “seriously committed” blogger – I spend at least 5 hours a day on my blogging activities (mainly going through my newsfeeds and doing the research to try and write useful posts).

    But I’m not coming at it from a business blog point of view – my blog is the core of my business (and from there comes the income).

    A business blog should be a breeze to run once you get it up and running and in sync with the main site: a post every second day shouldn’t take you more than an hour or so a week.

    Des … looking forward to your e-course on blogging (due soon!) – let me know more about it.

  2. I’d be very interested to hear your results. I’ve recently started blogging for profit and as a way to drive traffic to my other sales oriented web sites.

    One of my blogs is about poker which obviously takes more time than the average blog, because not only do I need to keep up with my articles on poker, but I need to dedicate time to my craft 😉 Thats code for: “Honey, I need to actually play poker in order to write about it!” The good news is I usually play online poker in one window and work on my business in another, so I can do the two concurrently. The bad news is that sometimes my poker playing suffers from me being distracted 😉

    – Ben