
Dr Carlos Velez has written very interestingly about his Linkedin experience on his blog The Life Sciences in New York State.
In the article, he recounts an amusing experience of being at a
conference where a bunch of people from a particular bank were
assiduously collecting business cards from other attendees but requests
for them to reciprocate met with a reply along the lines of - oh my
goodness, I don’t have any business cards with me. Funny thing, none of
the people from that bank were carrying business cards.
As Carlos rightly points out, that’s not networking, that’s just
getting leads you can follow up without those people being able to
initiate a contact with you. It’s control, not sharing. No doubt the
bankers thought they were being smart - my own view is that the
universe has a way of sorting out that sort of attitude eventually. Or
if that sounds too woowoo, when it comes to networking I subscribe to
the motto Dr Ivan Misner promulgates for his BNI
network - givers gain. Just taking is not the way to make it work.
You’d think bankers would be trying harder to connect more effectively,
wouldn’t you? Or maybe not.
Linkedin offers a model of social/business networking that puts a lot of emphasis on reciprocity. Carlo’s blog post
points out some of the advantages and some of the challenges of
participating in Linkedin and indicates his experience overall has been
positive.
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