Less is More – the Attraction of Brief Posts

A couple of days ago I wrote this longish piece on customer service, entitled Eye Contact – A Clue to Ownership, in which I talked about the guy at the electronics store and the contrast between his welcome and his farewell. The stats showed this was the most read item by far, every day for a few days.

Well, originally it was a longish piece, several paragraphs, with a bit of philosophising by me on customer service, what it meant for people in home business, yada yada yada. Ah, thought I, seeing the stats, people must have found my observations interesting!

Wrong! Something had happened between the writing and the publishing. All that was left was the first paragraph plus one sentence.

Then I realised that the story in those few lines had really told it all. And smart readers would have figured it out – didn’t need my ‘philosophising’ to get the implications. After all, this is the *thinking* home business blog – ergo attracts thinking readers! 

So OK, I’ve got it. Keep it brief, Des.


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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.


  1. Anonymous says:

    Wow, more Ken’s!

    Your comment is exactly why I love reading blogs, a different viewpoint. I have to say that the reason why I like Des is that he doesn’t question his readers intelligence but yes, I would have also liked to hear what you have said Des.

    Thanks guys for making the blogosphere very interesting.

  2. Anonymous says:

    Hi Des,

    I’m not sure that I agree with your conclusion: high readership is evidence that the topic was of interest (it was to me), but doesn’t necessarily indicate any preference for the content.

    I hope I qualify as a “smart reader” – however, without hearing what you have to say on the subject I can’t get any smarter. All I can do is put the facts in your article through my existing filters, prodded by your thesis statement on ownership.

    Brevity is an admirable trait, but not at the expense of value. I was disappointed when the article ended so abruptly, as I’ve found your point of view to be interesting and useful and looked forward to seeing what you had to say on this subject when I clicked on the link in your RSS feed.