Keeping it Light

This is a slightly edited version of some comments I made the other day on a Ryze forum dedicated to business blogging.


Because I aim to post at least once a day (which on average I achieve) I want the process to be as enjoyable for me as possible. So I allow myself some latitude and post about what I find interesting or amusing, not too narrowly ‘niched’. That way it’s never a chore.


I’m fascinated each day by seeing the stats on my blog as to what people are actually interested in reading, as distinct from what I think are the more ‘interesting’ or ‘significant’ posts. Part of the reason that a blog which started out with a focus on home business has a lot of posts about blogging is that the posts about blogs and blogging kept getting higher stats than some of the other posts on various aspects of home based business. I like to listen to my readers. And I admit it, I do enjoy sharing what I discover about blogging 🙂


Also, I find that readers of this blog – like people everywhere, like some fun stuff. I’m the same: for example, I like to read the weekly IT section in one of our main newspapers to keep up with the serious IT stuff, and I usually check out the Dilbert cartoon first or second!


In that vein I find it interesting that people have commented happily to me, in emails, or personally, on the more lighthearted bits I include, like the pictures of waterdragons visiting my home office.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.