My biggest mistake in business blogging

In an email interview recently, fellow coach and blogger Patsi Krakoff – CoachEzinesBlog – asked me what my greatest mistake had been so far in business blogging.

Recovering fairly quickly from the instinctive “what do you mean, ‘mistake’? – me?” I replied that what  I would prefer to call my greatest ‘learning experience’ has been in not setting up and maintaining a routine for posting.

This has meant that, while in my head I was posting once a day or thereabouts, the stats revealed that I was actually posting only about every second day on average and sometimes I was letting two or three days pass without blogging.

I know that I get increased traffic on some days that I post, so I figure it is common sense to post more regularly and more often.

It’s not about putting myself under pressure. In fact, I’ve figured out that if I see myself posting on a daily basis, that will in fact take the pressure off. At present I tend to think, what am I going to post about? When in fact there are myriad things to post about. So once it’s a daily routine, I will probably find it easier to do and will probably write more spontaneously and thus hopefully more interestingly and usefully for others.

 


 

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.