Blogging for Business – A Neat Q&A

Lately I’ve started to realise I’m becoming a bit of an evangelist for blogging as a valuable (and eventually, I believe, essential) tool for the home based business entrepreneur. The more I get into blogging in the business context and the more I pick up on conversations online about the more general subject of business blogs and blogging, the more obvious it seems to me that blogging – with RSS – offers potentially amazing benefits for home based business.

I remember how back in the mid 90s some people looked askance when I talked about the world wide web and business. I see similar puzzlement now when I talk about blogging, and even more so if I get onto RSS! I recognise that there are people, quite successful in business, who either don’t know what I’m talking about or don’t see the relevance for their business.

So I was pleased to see that, in a recent Q&A interview with conducted by Seattle PI’s Brian Chin, Blog Business Summit  founder Steve Broback spelled out how he sees blogging now and prospectively in the business context. Worth a read.

The tagline of the Blog Business Summit, a new event being held next week in Seattle, Washington, USA, says the Summit is aimed at showing ‘how your business can leverage current real-world blogging techniques, tools and platforms to promote and enhance your ventures’.

Picking up on that, and with my attention on the potential for home based business owners and entrepreneurs, I am on a campaign to promote awareness of the ease with which people can start blogging, the very low entry cost and the rapid growth of a blogging community serious about business. These factors alone surely give this technology a strong claim on the attention of home based business entrepreneurs.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.