Blogs, Marketing and New Integrity Rules

The other day I was emailing back and forth trying to explain to a very internet marketing savvy but I think non-blogging friend that the marketing environment of the blogosphere is not the same as for the rest of the online world and that there was for a lot of bloggers a premium placed on relationship ahead of profits. Not that I do not want my blogs to be profitable – far from it. I enjoy blogging and the sociability of blogging, and I also and very definitely blog for business and therefore for profit.

I don’t think I did a very good job of explaining what I saw as the blogging marketing environment. It would have been good if I had picked up on Thomas Pierce’s blog on the subject – Cracking Credibility and Why Internet Marketing WILL Change. In this blog post, not a short one but a good one, among many elegantly phrased observations, Thomas opines, and I agree wholeheartedly, that ‘blogs are forcing marketing messages to perform at a higher level of integrity’. The whole article is well worth the read.

As Thomas posted this on January 6 and as I’ve only just noticed it – a bit late in terms of the discussion with my friend – I’ve realised that I need to re-vamp my newsfeed arrangements so that I pick up in a more timely fashion what interests me. After all, I did do last year a whole session on newsfeeds, RSS etc with my blogging mentor Andy Wibbels, author of the amazingly simple and clear blogging course, Easy Bake Weblogs.

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About Des Walsh

I show business owners and other professionals how to navigate the social media maze and use LinkedIn effectively. I'm an author, speaker, business coach, social media strategist and LinkedIn specialist. Connect with me on LinkedIn, Google Plus and Twitter. And to stay in the loop, get my weekly Social Business Bites.